Romance or riches? It’s a question daters have debated for generations, and one that’s been reignited in 2025 thanks to Materialists, the buzzy romantic drama that has left audiences debating whether love can truly survive when money is on the line. The film, centered on a glamorous matchmaker torn between passion and wealth, struck a […]
When “Materialists” hit screens, it didn’t just entertain. It struck a nerve. In a world full of dating fatigue and swipe-left apathy, the film spotlighted the emotional (and financial) complexity of modern romance. It also helped elevate the idea of curated dating from a luxury niche to a cultural moment. To understand the ripple effects, […]
If dating apps were supposed to make love easier, why do so many singles feel more drained than ever? In a new national survey of Americans who use dating apps, the emotional aftermath is undeniable: burnout, disappointment, and a growing desire to log off for good. As dating app fatigue reaches a boiling point, many […]
In the film The Materialists, starring Dakota Johnson as a New York City matchmaker, audiences get a glimpse into the complex world of professional matchmaking. One particularly striking moment comes when a client describes their ideal match as a “unicorn” – someone who checks every box on paper but may not exist in reality. This […]
Some say the holidays are the most wonderful time of year, and it’s hard to argue with that sentiment. From the twinkly lights strung around Christmas trees to the warm mugs overflowing with hot cocoa and marshmallows, there’s certainly something so very inviting and cozy about the holiday season. However, all that holiday magic often […]
The holiday season has a way of turning the mundane into something magical. City streets take on a cozy glow, once-darkened apartment windows shine with twinkling lights, and dating relationships get a boost of romance. But how do you know when holiday dating turns into snow-globing? We’re here to talk about the snow-globing dating trend, […]
What and when is cuffing season? “Cuffing season” is a period of time during the colder months of the year when people are more likely to seek out and commit to romantic relationships, and it’s typically defined as running from Halloween to Valentine’s Day. Data from the dating app Hinge indicates that men are 15% […]
What does an independent woman want in a relationship? She wants just what any other woman wants: an honest, loving, and supportive relationship. And she dates just like other women: She searches for a compatible partner, dedicates time and effort to growing the relationship, and hopes for a future together. The only difference is that […]
As we welcome 2016, let’s celebrate love! Cheers to all who have found it, and all who still seek. Best wishes, Kenneth Shaw, CEO and all of your friends at Tawkify
Last week, I sat down with Julia Armet – Tawkify’s magnetic Director of Operations. She was one of our first matchmakers upon the company’s founding. She is fun, sharp, and a wiz at her job! Heartalytics readers, meet Jules…
Late Friday night I took an unconventional approach to ringing in the New Year. I grabbed a few things to keep warm, snack-on and write with for a 48-hour silent meditation retreat in the desert…
Become a master at gracefully refusing food and shifting relationship probing…
