Dating is taking a confident new shape. Singles aren’t just looking for love; they’re prioritizing authenticity, real-world chemistry, and deeper compatibility. At Tawkify, we analyzed thousands of matches across our database in Q2 of 2025 to identify what’s changing in how people date. Spoiler: it’s not about swiping faster.
Whether you’re reentering the dating scene or simply done with aimless app chats, here’s what this season’s dating landscape really looks like.
Tired of the same old dinner and a movie routine? You’re not alone. Our data shows that activity-based dates are taking over. Think:
Why? These dates make conversation easier, keep things casual, and let real personalities shine. It’s less performance, more connection.
Virtual dates declined from 37% to 29% between March and June. That shift of 8% shows a real move toward in-person dating. Outdoor dates are trending up too, increasing by 21% compared to the same period last year.
64% of clients in our Q2 data said they’re open to dating long distance. That’s nearly double from the year prior.
So what does this look like? People are willing to travel 50 or even 100 miles for the right match. Compatibility is winning out over convenience.
“Nearly two out of three of our clients are now willing to travel long distances for a match.” —Brie Temple, Chief Commercial Officer
Tired of swiping with no real connections? Tawkify takes a fresh approach to the process. With handpicked matches tailored just for you and personalized introductions, we do the work so you can focus on what matters — meaningful connections.
Our clients are crystal clear about what draws them in. According to Q2 results, the traits most likely to lead to a second date are:
Also on the rise: interest in fitness-minded lifestyles, up 18% from last year.
Daters aren’t just looking for shared hobbies. They want someone who fits their lifestyle and energy. And they’re done chasing perfection. Unique quirks? They’re a plus. Real is more attractive than polished.
Divorced daters are entering the scene with clarity. 17% say they prioritize emotional availability, parenting compatibility, or long-term commitment.
Top values among this group include:
By comparison, clients who have never been married are most likely to value:
When both people in a match are divorced, the success rate jumps to 35%, compared to 30% for other matches. That shared experience matters.
5. Apps Are Losing Ground
Among clients 40 and older, dating app use dropped 15% compared to last year.
That’s a clear sign: the swipe fatigue is real. More people in this group are turning to expert-led matchmaking. They want a path that feels human, guided, and productive.
“After years of swiping, people are realizing real connection isn’t a numbers game.” —Chris Kumar, CEO
Q2 dating trends show that singles are leaning into intentionality, shared values, and long-term compatibility. They’re no longer just searching within their zip code. They’re thinking bigger.
Ready to dive deeper? Download the 2025 Q2 Dating Trends Report Below.